Alfamidi Franchise
The Company is committed to continuously fostering and maintaining relationships with the community through the franchise concept. Through this concept, the Company establishes long-term mutually beneficial relationships with the community. This has become part of the Company's Vision to become a retail network that integrates with the community as well as the Company's Mission to foster entrepreneurship and business partnerships. The franchise concept aims to develop the small and medium business sector as part of a network of stores that can be owned by the general public.
In an effort to expand the network through franchise stores, the Company does several things including:
- Developing franchise stores by adhering to the principle of prudence through location surveys of potential partners to ensure business feasibility.
- Conducting education (workshop) and promotion programs to the public to provide an understanding of the Company's franchise business flow.
- Establishing communication and providing the best service to franchisees and prospective franchisees.
Extensive Coverage
Currently, PT Midi Utama Indonesia Tbk is one of the leading retail networks in Indonesia. As of December 31, 2021, the Company's total outlets reached 2036 outlets consisting of 1918 Alfamidi Regular outlets, 6 Alfamidi Fresh, 32 Alfamidi Super outlets, 5 Alfamidi Specific, and 75 Alfamidi Franchise outlets spread across several Alfamidi Branches including Medan, Bitung, Bekasi, Yogyakarta, Pasuruan, Samarinda, Manado, Palu, Makassar, Kendari, Ambon, and Jayapura, supported by more than 23,000 employees.