PT Midi Utama Indonesia Tbk was established in July 2007. In accordance with the Company's Articles of Association, the scope of the Company's activities includes general trade including trade in department stores/supermarkets and minimarkets. The Company is domiciled in Alfa Tower Building, 12th Floor, Kav. 7 - 9, Jl. Jalur Sutera Barat, Alam Sutera, Tangerang, Banten 15143.

At the beginning of its establishment, PT Midi Utama Indonesia Tbk was named PT Midimart Utama. Its first outlet was named Alfamidi, located on Jalan Garuda, Central Jakarta.

The Alfamidi concept was created to accommodate changes in consumer spending from monthly shopping to weekly shopping at the nearest store. Alfamidi was developed with the concept of a mini supermarket that occupies a sales area of ??between 200 and 400 square meters. The uniqueness of Alfamidi outlets compared to other similar outlets is that Alfamidi provides fresh food products, processed meat and frozen food needed by the community.

In 2009, the Company developed a type of outlet called Alfaexpress. Alfaexpress was introduced as a concept of outlets that provide ready-to-eat food and beverages.

In 2011, to perfect the Alfaexpress outlet concept, the Company signed a Master License Agreement (MLA) with Lawson Inc., Japan which gave the Company exclusive rights to use and act as a sub-franchisor for the Lawson trademark and knowhow in Indonesia for 25 years and can be extended based on the agreement of both parties. Lawson outlets as outlets that provide ready-to-eat food and beverages (convenience outlets) sell various kinds of Japanese specialties and other foods such as onigiri, bento, fried rice, pasta and beverage products such as coffee, ice cream and others.

In line with the marketing strategy steps so as not to overlap between existing outlet formats, since March 2015, Alfaexpress outlets have ceased to exist.

The dynamics of the retail business in Indonesia continue to develop along with the growth of the middle market segment. Therefore, the Company seeks to perfect the Alfamidi outlet concept by establishing Alfasupermarket in 2015, as a response to the still wide open market opportunities and an effort to maximize the Company's business profit. Alfasupermarket.

is designed with a supermarket concept with a sales area of ??more than 500 square meters. Alfasupermarket is present with a wider outlet to suit customer needs by providing a complete assortment supported by a competitive marketing strategy. In 2016, to strengthen the brand image and brand awareness of the Alfamidi brand, the Company rebranded the Alfasupermarket brand to Alfamidi super.

The Company has a vision to become a retail network that is integrated with the community, able to meet customer expectations and needs and provide the best quality of service. Therefore, the Company seeks to meet needs by paying attention to customer comfort, the Company's outlets provide basic necessities at affordable prices, comfortable shopping places, and easily accessible locations.

The Company also seeks to participate in improving community welfare through corporate social responsibility (CSR). The programs carried out are an inseparable part of the Company's mission to help the surrounding community. In addition, it also embraces the community and institutions through a franchise scheme that can produce new entrepreneurs and open up employment opportunities.

The Company has received awards from various trusted institutions including: Master Service Award for the category of minimarket from Makassar Research and Makassar Terkini (2011-2012), Customer Loyalty Award as Leader of Net Promoter in the minimarket category from Swa Magazine (2012, 2013, 2015, 2016, and 2017), Customer Loyalty Award as Good Net Promoter in the convenience store category from Swa Magazine (2012, 2013, 2015, and 2017), The Best in Experiential Marketing Award and The Best in Social Marketing Award from Marketing Magazine (2013), Social Media Award from Frontier Consulting Group and Marketing Magazine (2014-2015).

Currently, PT Midi Utama Indonesia Tbk is one of the retail networks that is easily accessible to the wider community. At the end of 2017, the number of Company outlets reached 1,444 outlets consisting of 1,396 Alfamidi outlets, 11 Alfamidi super outlets and 37 Lawson outlets spread across several islands in Indonesia including Java, Kalimantan, Sumatra and Sulawesi. The outlet network consists of self-owned outlets and in the form of franchise cooperation with third parties. Supported by more than 19,000 employees, the Company serves millions of customers throughout Indonesia.