Vision

To become a retail network that is integrated with the community, able to meet customer expectations and needs and provide the best quality of service.

Mission

• Providing customer satisfaction by focusing on quality products and

services

• Upholding the highest business behavior/ethics

• Developing an entrepreneurial spirit and business partnerships

• Building a trusted, healthy, growing global organization that is

beneficial to customers, suppliers, employees, shareholders and the community

in general.

Values

• High integrity

• Innovation for better progress

• Highest quality and productivity

• Teamwork

• Customer satisfaction through the best service standards